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Discount Brokers vs. Professional Realtors: Weighing the Pros and Cons

When it comes to selling your home, you'll encounter various options, including discount brokers like Redfin and traditional professional realtors. Each choice has its own set of advantages and considerations, and it's essential to understand the differences before making a decision. Here, we'll explore the pros and cons of both options.

Discount Brokers (e.g., Redfin):


  1. Lower Commissions: Discount brokers typically charge lower commissions compared to traditional realtors. Redfin, for instance, usually charges around 1.5% on the listing side.

  2. Some Services Included: Discount brokers may provide essential services like professional photography and online listings.


  1. Limited Attention: Discount brokers often lack the personalized attention and dedication that professional realtors provide. They may not be present during open houses or provide the same level of service.

  2. Team-Based Approach: You're likely to interact with different team members throughout the process, potentially leading to communication challenges.

  3. Incentive: Discount brokers' staff are typically salaried, which may reduce their incentive to go the extra mile to ensure your home sells at the highest possible price.

Professional Realtors:


  1. Personalized Service: Professional realtors offer personalized attention, serving as the dedicated point of contact throughout the process.

  2. Expertise and Marketing: They possess in-depth knowledge of the local market and employ comprehensive marketing strategies to showcase your home effectively.

  3. Maximizing Sale Price: Realtors work to negotiate the highest possible sale price for your property, potentially earning you more despite the commission.


  1. Higher Commissions: Traditional realtors typically charge higher commissions compared to discount brokers, typically around 2-2.5%.

Tips for Choosing the Right Option:

  1. Consider Your Needs: Assess your level of involvement and the services you require. If you're willing to take on some responsibilities and save on commissions, a discount broker may be suitable.

  2. Property Value: For high-value properties, the potential savings from a discount broker may be minimal compared to the benefits of a professional realtor's marketing efforts.

  3. Market Exposure: Remember that your property will appear on real estate websites like Redfin, Zillow, and Trulia regardless of which option you choose. The key is whether you want a professional realtor's proactive marketing efforts to maximize exposure.

In conclusion, the choice between a discount broker and a professional realtor depends on your specific needs, goals, and budget. While discount brokers offer cost savings, they may lack the attention to detail and personalized service that professional realtors provide. Professional realtors bring expertise, market knowledge, and a commitment to securing the best possible sale price for your home.

Ultimately, it's essential to weigh the pros and cons of each option carefully and make a decision that aligns with your objectives. If you have any questions or need assistance with your real estate endeavors, please don't hesitate to contact UFS United Financial Services. We're here to help you make informed decisions about selling, buying, or refinancing your home.

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